Demo video guidelines
Create beautiful demo videos that capture the heart of your audience and show the value of your idea
In almost all the courses throughout the HTI Programme, you will face the situation where you have to present you idea, solution, or prototype to your peers. Only in some courses it is required to create a demo video as part of the presentation, but in almost all of them it is considered an added value. The demo video can make a huge impact in communicating your message to the audience. Additionally, it is considered a great asset for your future career.
The guidelines below aim at helping you understand the elements of the demo videos for your ideas.
Some fundamentals of video creation
Now that your are ready to make your demo video here are some steps to help you with the process
Before doing anything, plan the process for yourself. Define what is needed and suited to your demo purposes. A checklist is usually a great starting point.
The plot is the key. Focus on the experience and highlight that in the plot, then divide your plot into different scenes such as opening/main/closing message
In most cases you are going to be needing actors to have a good demo. Ask your friends/teammates/colleagues to help you out and get their valuable input as well.
Define where you will be filming and plan ahead to ensure you have the right permissions/lighting/settings and people nearby. Reflect back on your experience and match the location to that.
The shoot day has arrived, and now you are ready with your plot, scenes, and actors. Arrive early on location and before everyone else to setup the location and look at a few different angles. Then shoot your video scene by scene. Make sure to shoot multiple versions of the same scene so you can select the best one later.
Start this process by arranging the videos from the same scene into one folder. Then select the best ones from each scene and put them together in your favorite editing tool. Once you are happy add a fade or similar transition between each scene.
Search online for royalty free music and something that matches the mood of your video. You can have more than one audio track, but ensure they are the same level and a smooth transition between them.
Once your video opening message, transitions, music, and closing message are taken care of, export your video in your preferable format with a good resolution (min 720p). Now you can go ahead and upload your video to YouTube or Vimeo and add a short summary of the project in the details section and your contact info if you want.
Now it's time to show the world your work. Share your video on different social media such as facebook and twitter. Ask your friends to watch and give you feedback so you can use the ones you deem fit for your next projects
What to expect
Below is a video created by students in TUT as part of their coursework. Pay attention to the experience shown, transitions, music, and the overall look. Even though it's not done by professionals, it is still presentable and gets the point across and it is a great addition to the presentation.