Taru from Finland


Interests: User experience. Usability testing. Psychology. Human-centered product design.

Background: Sociologist, Economist and Market & Media Researcher

I started studying at university with behavioral sciences: Sociology, Social Policy, Psychology and Education. I am interested in people’s behavior both as individuals (e.g. motivation, reactions) and in groups (e.g. norms, social structures). Besides behavioral sciences, I am interested in Economics, especially human resources management as well as organizational cultures. I have university degrees in Social Sciences and Business Administration. Since graduation I have been working as a market and media researcher. During my career I have also been involved in developing an electronic research tool and a portal for business information. Especially those development projects have made me think of user experience and usability. As a researcher, I am interested in learning more of those topics, and help common people to get more out of technology.

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